Create a consumer facing packaging solution for ruved herbal supplements.
Before & After
The previous packaging was struggling to get stocked on store shelves because of its appearance. I took that into consideration when developing a design solution for ruved's rebrand. Products were also struggling to have a known identity with the consumers; people were not able to understand what a product did at a quick glance. This design solution prioritizes the needs of the consumer and their health interests in a clear and eye catching way.
I used color and mixed typography to create a clear hierarchy of information, something the previous packaging was missing.
I worked with team members to create product profiles (see left panel of label) to help give each product it's own relatable identity.
Some products received new names that were chosen with our target audience in mind. Each color represents a different health interest so consumers can easily recognize and distinguish products from one another.