Create a consumer facing packaging solution for ruved herbal supplements.
Package Design
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/8c9c59a53f6906cf7b924907df9d36d2/5f31196e-34a8-4bc0-bd1c-188ea5495af6_rw_1920.jpg?h=18c6774a1122d2ce8b1c1abdcf2d1c19)
Before & After
The previous packaging was struggling to get stocked on store shelves because of its appearance. I took that into consideration when developing a design solution for ruved's rebrand. Products were also struggling to have a known identity with the consumers; people were not able to understand what a product did at a quick glance. This design solution prioritizes the needs of the consumer and their health interests in a clear and eye catching way.
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/8c9c59a53f6906cf7b924907df9d36d2/66892095-33b0-451e-9ee0-486570688368_rw_1920.png?h=3b403bc2fde2975fbe9199eb280a4d85)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/8c9c59a53f6906cf7b924907df9d36d2/03abed61-a3c9-4919-b7a6-63f7ce1d16a7_rw_1920.png?h=10b214ac6025582fe98dab2eca3acc50)
I used color and mixed typography to create a clear hierarchy of information, something the previous packaging was missing.
I worked with team members to create product profiles (see left panel of label) to help give each product it's own relatable identity.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/8c9c59a53f6906cf7b924907df9d36d2/8d40d200-9229-4d3b-aeb1-a955aae4bcad_rw_1920.jpg?h=3e39980b7046d37a61a961b54ecfbfcd)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/8c9c59a53f6906cf7b924907df9d36d2/cc951f29-3264-43e3-967e-7227ffbadffa_rw_1920.jpg?h=2c2d08ce8144a780f9723632b6cfd38b)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/8c9c59a53f6906cf7b924907df9d36d2/4ac1f07e-9a0a-4bae-9d8e-135a5e47a744_rw_1920.jpg?h=1805971f3db2a819ad5d110d2efafffc)
Some products received new names that were chosen with our target audience in mind. Each color represents a different health interest so consumers can easily recognize and distinguish products from one another.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/8c9c59a53f6906cf7b924907df9d36d2/fd932d5f-1f71-4031-a9b1-9d1ce1b50655_rw_1200.jpg?h=aec8e12ec7eb8ddd861c120697227173)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/8c9c59a53f6906cf7b924907df9d36d2/457bc2de-88f1-4c3f-a443-bfb0aecde40c_rw_1920.jpg?h=cc3556830cabd2588f3ff54608b94df4)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/8c9c59a53f6906cf7b924907df9d36d2/094aa7e6-688e-487c-8c4e-4249dfa2ccda_rw_1200.jpg?h=a0b8ef503b2d5d7b51811b0547bc4ebd)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/8c9c59a53f6906cf7b924907df9d36d2/8e376314-0f4a-4526-8294-eec86f644479_rw_1920.jpg?h=b170eb52ccd21a9b33ea7dda02837111)